Shoes, sitting on the wall

Romboud Maris Design form the city of Eindhoven contacted MagPaint Europe regarding one of their works in progress: the interior design of a planned shoe-shop in Baarn, the Netherlands.

Because of it’s unique character, for a large part made possible by a painted surface  with MagnetPaint, MagPaint Europe decided to (partly) sponsor this project.

Shop design

Work in progress

Here’s the description of the responsible design companies Dirk in Vorm and Romboud Maris Design:

Functionality as the main design factor can lead to a surprising renewal of shape and design. By playing with functionality at the first stages in a design, minimalism in functionalism can be overcome, and even lead to extreme expressions.

The Design Duo “Romboud Maris” and “Dirk van der Kooij” has proved this concept  for a new shoe shop “Pimps and Pumps” in the city of Baarn.

In the future shop shoes can be displayed in any desired  way for example by price, size or color. This has been made possible using a special magnetic tray designed by the Design Duo. With one wall completely covered with a magnetic paint from “Magpaint” the trays can be placed anywhere on the wall. The shoe display tray itself has been constructed from natural paperboard and mimics a shoe box. This results in a “fresh from the press” feeling, suggesting that the shoes at display are coming straight from the factory .
The shop’s warehouse is partly transparent, proudly showing  the shop’s stock and preventing any “dead moments” when the salesperson searches for the correct  sized shoe.

One side of the warehouse is covered with mirrors, so that customers are able to examine their new fitted shoes.

The Design Duo has consistently carried out their concept in every element and detail of the shop, resulting in a functional, beautiful and innovative presentation of retail.